What Is InMobi
InMobi is a mobile advertising and marketing technology company that operates one of the largest independent mobile ad platforms globally. The company provides programmatic advertising, app monetization, and consumer intelligence tools to brands, agencies, and publishers as reported by Forbes.
Founded in 2007 by Naveen Tewari, InMobi is headquartered in Bengaluru, India, with offices across North America, Europe, and Asia-Pacific. It serves mobile advertisers and app developers seeking to reach users through in-app ads, native ads, and video placements across mobile inventory worldwide.
How InMobi Works
Core Advertising Products
InMobi offers a demand-side platform for advertisers to buy mobile ad inventory programmatically and a supply-side platform for publishers to monetize apps through real-time bidding. The platform supports rich media formats including interstitials, native ads, and rewarded video units.
The InMobi Exchange aggregates mobile inventory from thousands of apps and publishers, using machine learning to optimize ad targeting and bidding. Advertisers can set campaigns based on user demographics, device type, location, and behavioral signals while publishers automate yield management across their app portfolios.
InMobi Business Scale and Reach
Market Position and User Base
InMobi claims to power advertising for over one billion unique users across mobile devices, making it one of the largest independent mobile ad networks in the world. The platform processes billions of ad impressions daily across its network of publisher apps and partner demand sources.
The company has raised significant venture capital and private equity funding over its history, and it has been recognized in global technology rankings. InMobi partners with major brands and mobile-first companies to drive app installs, engagement, and revenue through performance-based campaigns as documented in public filings.
